Personal finance isn’t only about growing wealth—it’s also about managing expenses. And that includes reducing long-term healthcare costs.

Wellness travel helps in this regard by promoting sustainable habits and reducing stress-driven disorders.

On World Health Day, wellness and travel experts highlight a shift—self-care is no longer a luxury but a financial priority for many travelers.

A better return on health

Self care is no longer seen as a luxury, but as an intentional investment in long-term well-being.

“The demand for wellness tourism has seen significant growth, transforming from a niche segment into a mainstream travel priority,” said Gourav Deb, Chief of Operations, Niraamaya Wellness Retreats. “The industry has grown from $4.5 trillion in 2019 to $5.6 trillion, with India alone projected to capture a $1.3 trillion share in 2024.”

At Vaidyaratnam Vrindavan Ayurveda Chikitsalayam (VVAC), the change is evident in numbers.

“We’ve seen a 30% year-on-year increase in inquiries from both domestic and international clients,” said Raj Rishi Garg, Promoter, VVAC. “Wellness is now part of mainstream travel planning. Corporate professionals, millennials, and even Gen Z are opting for preventive health escapes.”

Wellness routines that stick

Wellness travel not only rejuvenates but also encourages lasting, health-conscious habits.

“People are leaning towards digital detox and immersive nature-based retreats that give them an opportunity to connect with nature and take a break from the daily demands of their lives,” said Pardeep Siwach, Deputy General Manager, Mayfair Spring Valley Resort, Guwahati.

Garg highlighted the outcomes of such breaks.

“At VVAC, 83% of our 2024 guests reported improved sleep, lower anxiety, and better emotional balance after a two-week stay. Surrounded by 500 acres of forest, with Ayurvedic therapies prescribed by doctors, guests transition from ‘fight-or-flight’ to true ‘rest-and-restore’, a state most conventional vacations can’t deliver,” he said.

These results can reduce long-term dependence on medication and lower the cost burden of lifestyle-related illnesses—turning wellness travel into a proactive financial decision.

Meaningful experiences over material indulgence

“Travel today is not just about where you go, it’s about how you feel when you get there,” said Sumera Dhanani, Regional Director, Sayaji Hotels. “It’s no longer about packed itineraries or indulgence for the sake of it. It’s about slowing down, restoring balance, and making space for self-care.”

Dhanani noted rising interest in activities like yoga, farm-to-table meals, and stargazing. “These aren’t just activities but moments that allow you to disconnect from screens, stress and simply be.”

Deb of Niraamaya Wellness Retreats observed a similar trend, “Guests gravitate towards tailored experiences such as Ayurvedic treatments, yoga retreats, and therapeutic spa services. There’s a growing preference for programs that support overall health, including immunity-boosting therapies and organic diets.”