[ad_1] At the recently held Mobile World Congress (MWC) 2025 in Barcelona, global tech giant and chipmaker Qualcomm unveiled a new subbrand – Dragonwing, aimed at providing enterprise solutions. According to the company, the name Dragonwing and its stylised dragon icon symbolise ascension, power, and acceleration. The brand’s color palette includes an influential purple, which […]
Media Dialogues: Building legacies, securing futures – Kotak Life’s vision for smart financial planning – CNBC TV18
[ad_1] Kotak Life has launched a new campaign, ‘Virasat Banke hi Rahegi,’ focusing on legacy, security, and financial planning. The campaign aims to highlight the importance of life insurance in securing a family’s future, especially in an era of rising incomes and increasing consumer aspirations. Speaking to Media Dialogues, Ashish Nair, CMO & Head of […]
Storyboard18: Saugata Gupta on Marico’s growth, future acquisitions, and leadership vision – CNBC TV18
[ad_1] In a special conversation with Storyboard18, Saugata Gupta, Managing Director and CEO of Marico, spoke about his two-decade journey with the company and his three decades of experience in the fast moving consumer goods (FMCG) sector. Reflecting on his early days, Gupta said, “When I joined, Marico’s turnover was around ₹600 or 650 crore. […]
Storyboard18: Insights from Tata Consumer Products, Nissan India, & Souled Store – CNBC TV18
[ad_1] Storyboard18 recently engaged with industry leaders across various sectors to explore their strategies, challenges, and visions for growth. From Tata’s dedication to natural goodness to Nissan’s aggressive market strategies and The Souled Store’s pop-culture-driven innovation, these companies exemplify diverse approaches to achieving growth in their respective industries. Tata Consumer Products: Championing nature’s love Deepika […]
Storyboard18 | EssenceMediacom’s festive strategy, Tata Capital’s new campaign & TCS tops BrandZ 2024 – CNBC TV18
[ad_1] In a recent episode of Storyboard18, Navin Khemka, the CEO of EssenceMediacom for South Asia, reflected on the past year for the agency, the youngest under GroupM. He shared insights on the agency’s performance, particularly in light of the upcoming festive season, and highlighted the ongoing healthy competition among the top three GroupM agencies—MindShare, […]
AI revolutionizing social media: Tata Motors’ CMO and Havas Media’s CDO share insights – CNBC TV18
[ad_1] In a recent episode of Media Dialogues with Storyboard18, Shubhranshu Singh, Chief Marketing Officer of Tata Motors CVBU, and Rohan Chincholi, Chief Digital Officer at Havas Media India, discussed the transformative role of AI in social media and marketing. The conversation, led by Storyboard18’s editor Delshad Irani, touched on the evolution of social media […]
Lenovo’s CMO Emily Ketchen discusses global marketing trends and India’s growing market potential – CNBC TV18
[ad_1] In a recent interview with Media Dialogues With Storyboard18, Emily Ketchen, Global Chief Marketing Officer and Vice President of Lenovo’s Intelligent Devices Group (IDG) and International Markets, delved into the rapidly shifting global media and marketing landscape. She highlighted several key trends that are reshaping how brands and businesses engage with consumers. The current […]
Motilal Oswal’s research-backed investing campaign: India gears up for first space reality show – CNBC TV18
[ad_1] Motilal Oswal Financial Services has unveiled its brand campaign called, “The Man from Motilal Oswal”. This campaign features a distinguished character who embodies the brand’s essence of offering research-backed insights in building solid relationships with the customers. This character emphasises the challenges of building wealth, addressing real-life concerns and constraints of investors and warns […]