Tag: Snapchat and GenZ

Exclusive | This is how Snapchat is engaging with India’s Gen Z – CNBC TV18

[ad_1] Evan Spiegel, CEO of Snap Inc, outlined the short-form video-based social media company’s strategic approach to engaging India’s Gen Z, a demographic shaping social commerce trends. Emphasising visual communication and authenticity, Spiegel described how Snapchat is uniquely positioned to cater to the preferences of this young and dynamic audience. “I think there are a […]

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