[ad_1] Short-form videos are no longer just an emerging trend—they have become the primary medium for digital storytelling, according to Shubranshu Singh, Chief Marketing Officer at Tata Motors. “The world of short-form videos is the mainstream. It is not a subsidiary stream. Mainstream narratives have to now accommodate and adapt to this reality,” Singh said […]
Exclusive insights from the SMARTIES Awards jury on marketing impact and innovation – CNBC TV18
[ad_1] The SMARTIES Awards, organised by MMA, the global marketing trade association, honours marketing campaigns that have pushed the boundaries of innovation and made a significant impact. These campaigns have set new benchmarks for brands, agencies, media companies, and solution providers across India, showcasing groundbreaking work that stands out in the industry. In a conversation […]
Gen AI will redefine the future of marketing, says Infosys CMO Sumit Virmani – CNBC TV18
[ad_1] In a rapidly evolving marketing landscape, Sumit Virmani, Executive Vice President and Global Chief Marketing Officer at Infosys, has identified generative AI (Gen AI) as the most significant disruption marketers will face in their lifetimes. In an interview with CNBC-TV18, Virmani offered valuable insights into how technology, purpose-driven branding, and authentic storytelling are shaping […]
Dentsu’s global growth driven by client-centric strategy and talent upskilling: CGO Amanda Morrissey – CNBC TV18
[ad_1] Dentsu’s global leadership, represented by Amanda Morrissey, Shenda Loughnane, Prerna Mehrotra and Anita Kotwani, have set ambitious goals for 2024. Speaking to CNBC-TV18, Amanda Morrissey, Global President of iProspect and Chief Growth Officer for Dentsu Media, outlines the pillars that have shaped their trajectory this year: a focus on clients, talent development, growth, and […]
Media Dialogues: Modern consumers demand authenticity and relatability in brand messaging, says HUL’s Harman Dhillon – CNBC TV18
[ad_1] In an era where authenticity and relatability are the cornerstones of effective marketing, Harman Dhillon, Executive Director of Beauty & Wellbeing at Hindustan Unilever and General Manager of Beauty & Wellbeing at Unilever South Asia, emphasises the evolving role of brands like Dove in shaping societal values. Dhillon highlights that modern consumers are increasingly […]