[ad_1] As India ushers in the New Year, it’s time to look back at the pivotal events that shaped 2024 in the media and marketing world. From groundbreaking AI advancements to digital platforms revolutionising the landscape, technology has drastically altered how brands engage with their audiences. But what’s next? In 2025, things are set to […]
Exclusive insights from the SMARTIES Awards jury on marketing impact and innovation – CNBC TV18
[ad_1] The SMARTIES Awards, organised by MMA, the global marketing trade association, honours marketing campaigns that have pushed the boundaries of innovation and made a significant impact. These campaigns have set new benchmarks for brands, agencies, media companies, and solution providers across India, showcasing groundbreaking work that stands out in the industry. In a conversation […]
Gen AI will redefine the future of marketing, says Infosys CMO Sumit Virmani – CNBC TV18
[ad_1] In a rapidly evolving marketing landscape, Sumit Virmani, Executive Vice President and Global Chief Marketing Officer at Infosys, has identified generative AI (Gen AI) as the most significant disruption marketers will face in their lifetimes. In an interview with CNBC-TV18, Virmani offered valuable insights into how technology, purpose-driven branding, and authentic storytelling are shaping […]