Storyboard18 recently engaged with industry leaders across various sectors to explore their strategies, challenges, and visions for growth.

From Tata’s dedication to natural goodness to Nissan’s aggressive market strategies and The Souled Store’s pop-culture-driven innovation, these companies exemplify diverse approaches to achieving growth in their respective industries.

Tata Consumer Products: Championing nature’s love

Deepika Bhan, President-Packaged Foods at Tata Consumer Products, shared insights about their latest campaign ‘Nature ka Pyar Bhara’ featuring renowned chefs Sanjeev Kapoor and Ranveer Brar. Highlighting the brand’s commitment to quality, Bhan said, “We are obsessed about good quality food. Dals are not polished, therefore it is more wholesome, better for you and similarly for spices. Consumers love our products and we just wanted to tell that story.”

Also Read | Storyboard18: United Breweries unveils premium beer tailored for India — Amstel Grande; Škoda launches Kylaq

Tata Sampann aims to deliver the goodness of nature to consumers, aligning with the campaign’s message. Despite challenges in the Indian packaged food market, the focus remains on growth and innovation, strengthening its position as a trusted brand in the segment.

Nissan India: Accelerating growth in SUVs and exports

Nissan Motor India is set to complete two decades in the country, with the Magnite SUV leading its domestic and export success. Saurabh Vatsa, Managing Director, outlined ambitious plans under Nissan’s mid-term global business strategy, including the launch of three new models in India.

Focusing on domestic growth, exports, and a relaunch of its CBU business, Vatsa revealed plans to triple domestic volumes from 30,000 to 100,000 units by FY2026, matching export volumes at 100,000 units. These pillars will drive the performance as the company aims for exponential growth in India’s SUV market, he added.

The Souled Store: Hardik Pandya joins as an investor

The Souled Store, a leading Indian clothing brand, has solidified its connection with fans of pop culture through its unique merchandise. Co-founder Vedang Patel announced that cricketer Hardik Pandya, a brand ambassador since 2022, has now become an investor in the company.

Also Read | 25 years of ‘Keep Walking’ — Three Johnnie Walker ads you must not miss

“Hardik Pandya is a homegrown Indian success story. He is very fashionable but at the same time, relaxed and casual – just like how we are. So we thought he is a great fit,” Patel shared. The Souled Store plans to leverage its fandom-driven themes to expand its product range and market reach.

For more, watch the accompanying video