Paisabazaar, a marketplace for consumer credit and free credit score platform, announced the launch of ‘PB Assist’ – an AI-powered Credit Advisor. This will offer access to insights around one’s credit health.

PB Assist would offer a comprehensive view of an individual’s credit history.

Part of Paisabazaar’s subscription-based Credit Improvement services, PB Assist has been designed to deepen awareness and provide clear insights in real time, the company said.

Radhika Binani, Chief Product Officer, Paisabazaar, said. “With PB Assist, we aim to take the consumer experience to the next level. The tailor-made real-time insights and recommendations offered by PB Assist would help consumers, particularly those who need to climb up the credit ladder.”

PB Assist has been powered by artificial intelligence, proprietary algorithms and Chat GPT 3.5.

Mukesh Sharma, Chief Technology Officer, Paisabazaar, said, “Our industry-first chatbot, currently in beta version, will deliver credit insights is a step towards that. Using AI our objective is to enable the chatbot to not only provide easy access to key aspects of one’s credit history, but also forecast future behaviour and identify potential risk areas.”

Till date, over 45 million consumers from 823 cities and towns have accessed their free credit score from the Paisabazaar platform.