Google has announced plans to extend its Discover feature to desktop search, a move that could significantly impact how publishers receive traffic from the platform. The announcement was made during the Search Central Live event in Madrid by SEO experts Clara Soteras Acosta and Gianluca Fiorelli. ​

Google Discover, previously available only on mobile devices, offers users personalised content recommendations based on their interests and search history. The expansion to desktop aims to enhance user engagement by providing tailored content across more platforms. ​

Google Discover will be available for desktop!????

The Google team is working to expand Discover on more surfaces. They just showed it in #sclmadrid, a great new feature for News and that will change the real-time and content strategy of publishers.

Let’s remember that, right… pic.twitter.com/gw7SSwZ8ES

— Clara Soteras (@ClaraSoteras) April 9, 2025

Some users reported seeing the Discover feed on desktop for logged-in accounts, indicating that Google is in the testing phase before a broader rollout. ​

The introduction of Discover on desktop is particularly significant for publishers, as the feature has become an increasingly vital source of traffic. A survey by NewzDash revealed that 52% of news publishers consider Discover a top priority, with 56% noting recent traffic increases from the platform. ​

While Google has not specified an exact launch date for the desktop version of Discover, the ongoing tests suggest that a wider release may be forthcoming. Publishers are advised to monitor these developments closely, as the expansion could influence content strategy and audience engagement.​