Aditya Birla Housing Finance (ABHFL), a fully owned subsidiary of Aditya Birla Capital Limited, has announced a strategic partnership with BharatPe, a  fintech company, to facilitate access to home loans and loan against property for merchant partners.

ABHFL is the first housing finance company to partner with BharatPe, offering access to secured lending through digital solutions.

This collaboration enables ABHFL to offer Home Loans (HL) and Loans Against Property (LAP) to over 1. 3 crore merchants of BharatPe across 450+ cities, with a strong focus on Tier 2 and 3 markets.

Merchants can initiate loan applications directly through the BharatPe app.

Pankaj Gadgil, MD & CEO, Aditya Birla Housing Finance, said, ” This partnership with BharatPe enables us to expand our digital footprint while offering customised region-specific financial solutions to their vast digital ecosystem. It will empower a larger segment of the population to achieve their homeownership dreams with greater ease and efficiency.”

Nalin Negi, CEO, BharatPe, said, “In August this year, we ventured into secured loans with the launch of Two-wheeler loans and Loans Against Mutual Funds. This partnership will enable us to offer region- specific, digital first secured credit solutions to the merchants of Bharat.”

As of June 30, 2024, ABHFL manages assets under management of over ₹20,399 crore and has expanded its footprint to 138 branches.

The company holds a long-term credit rating of AAA (stable) and short-term credit rating of A1+ from Crisil, ICRA and India Ratings.