Dhanteras marks the beginning of Diwali in India. It is traditionally viewed as an auspicious time for purchasing gold, silver, and diamond jewellery, believed to bring good fortune.

In anticipation of this special occasion, various jewellery retailers are rolling out offers to attract customers and enhance their festive experience.

Malabar Gold & Diamonds

Malabar Gold & Diamonds has introduced exclusive offers for Diwali. Customers can get guaranteed gold coins with every purchase and a gold rate protection plan to shield against price fluctuations.

These promotions apply to gold, diamond, and precious stone jewellery.

Valid until November 3, 2024, the offers include:

Gold coins:

• 200 mg for purchases over ₹50,000 on gold jewellery.
• 300 mg for Precious, Uncut, and Polki jewellery.
• 400 mg for diamond jewellery.

Gold rate protection: Customers can book jewellery with a 10% down payment and select the lower rate between booking or purchase.

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Old Gold Exchange: Customers can exchange old gold without any depreciation in value, along with special discounted jewellery at ‘Buy Counters’.

Reliance Jewels

Reliance Jewels is also gearing up for Dhanteras with discounts. Customers can benefit from:

• 25% off on making charges for gold jewellery.
• 30% off on diamond values and making charges.

These offers are available at Reliance Jewels stores across 185 cities in India until November 11, 2024.

Online shopping for gold coins and lightweight jewellery is also an option through their website.

Manohar Lal Jewellers

Manohar Lal Jewellers is offering several promotions:

• Up to 50% off on jewellery making charges.
• Assured gifts with every purchase.
• Labour refunds on coins.
• 100% value on old gold exchange.
• Chance to win 1 gram of gold every week.

This offer is valid until November 3, 2024.

Tanishq

Tanishq is providing up to 20% off on making charges and diamond jewellery value. The promotion runs from October 1 to November 3, 2024.

PC Chandra Jewellers

From October 20-30, PC Chandra Jewellers is offering:

• 25% off on making charges of all jewellery.
• 10% discount on diamond and astrological stones.
• Assured gifts with every purchase, including a chance to win gold coins.

Kalyan Jewellers

Kalyan Jewellers is offering significant discounts as well:

• Flat 30% off on making charges for premium gold jewellery.
• Flat 40% off on making charges for temple and antique jewellery.

Joyallukas

Joyallukas is offering:

• Free 1-gram gold coin on diamond and uncut jewellery worth ₹1,00,000 or more.
• Gift vouchers worth ₹1,000 and ₹500 on jewellery purchases.

These offers are valid until November 3, 2024.

PP Jewellers by Pawan Gupta

PP Jewellers by Pawan Gupta has announced exclusive new jewellery collection.

Market trends

Despite soaring gold prices, consumer demand remains strong, driven by economic uncertainties. Buyers are now leaning towards purchasing coins and bars instead of traditional jewellery.

Currently, gold prices stand at ₹80,000 for 10 grams, and many expect further increases.

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