Backed by Flipkart group, super.money, has partnered with Utkarsh Small Finance Bank to introduce a new co-branded RuPay credit card. This is significant step in the integration of credit cards with UPI.

The card, named superCard, is a global first and is designed to accommodate a wide range of users by offering a credit limit that starts as low as ₹90 and goes up to ₹9 lakh.

This new product is aimed at expanding access to credit across different segments.

Users can obtain the superCard by making a deposit that starts at just ₹100.

The deposit not only backs the credit card but also earns interest.

This will allow cardholders to benefit from both credit access and returns on their savings.

The superCard integrates with super.money’s

‘Scan & Pay’ feature, enabling users to make UPI transactions using their credit card.

This dual functionality will support regular merchant payments and UPI transactions.

The card also comes with a comprehensive rewards program, offering cashback on all eligible transactions.

Specifically, users can get 5% off on Myntra, 3% off on Cleartrip, and 2% off on Flipkart purchases, along with a 0.5% cashback on other transactions.

Govind Singh, MD & CEO of Utkarsh Small Finance Bank, said “By integrating our services with super.money’s platform, we aim to offer individuals the opportunity to build a positive credit profile and gain access to more lending products in the future.”

Prakash Sikaria, Founder & CEO of super.money, launched the secured credit card at the Global Fintech Fest 2024.

He noted that while UPI has successfully addressed demand-side challenges, supply-side barriers remain.

“This universal credit card product paves the way for the financial inclusion of millions of Indians who have previously been excluded from mainstream credit. Our lowest variant, with a $1 limit, is a global first,” he said.